The Laura Mercier 'Secret Camouflage' is my go to product when any unwanted pimples show up or just to disguise my dark under eye circles. I love that it gives you two colors since 1. your face isn't one uniform shade and 2. different problem's require different shades! I mainly use concealer for the two previously mentioned problems so just some tips that I keep in mind when trying to pick my shades is first, I use a lighter shade then my natural skin tone for under my eyes because it gives more of a lift. Second, when covering pimples I tend to use a little bit darker shade because when light hits the bump the reflection of the light/shadow makes it stand out more. This is why this is the perfect concealer since you get both a lighter and darker shade!
Here is one of my favorite make-up artists, I love watching her tutorials! This is her's on how to cover up under eye circles (I think she may even mention/use the 'secret camouflage'!):
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